Zenith Watch Co: Swiss Watchmaking Excellence Since 1865

Zenith Watch Company, founded in 1865 by Georges Favre-Jacot in Le Locle, Switzerland, is one of the oldest and most respected Swiss watch manufacturers. Known for pioneering vertical integration in watchmaking, Zenith has maintained a legacy of precision, innovation, and craftsmanship for over 160 years.
Key Highlights

Founding and Vision

Founded at age 22 by Georges Favre-Jacot, who revolutionized watchmaking by integrating all watchmaking professions—movement, dial, case makers—under one roof, creating the industry’s first true manufacture.

Named “Zenith” symbolizing the highest point reached by a celestial body, reflecting the brand’s pursuit of peak precision and quality.

Innovation and Precision

Awarded the Grand Prix at the 1900 Paris World’s Fair for the Zenith movement, cementing its reputation for excellence.

Accumulated over 2,330 chronometry awards, becoming the most decorated brand in official observatory competitions for precision.

Iconic Movements

In 1969, Zenith launched the legendary El Primero, the world’s first high-frequency automatic chronograph movement capable of measuring time to 1/10th of a second, a milestone in mechanical watchmaking.

The El Primero remains a benchmark in chronographs, powering many Zenith watches and movements licensed to other prestigious brands.

Expansion and Legacy

Zenith expanded internationally early on, making its mark in Europe, Asia, the Americas, and Russia, building a global reputation.

Despite challenges during the quartz crisis, Zenith preserved its heritage and mechanical prowess, aided by passionate individuals like Charles Vermot who safeguarded El Primero production equipment.

Current Status

Now part of the LVMH luxury group alongside brands like TAG Heuer and Bulgari, Zenith continues to innovate with modern collections while honoring its rich heritage.

The company remains headquartered in Le Locle, producing watches that combine historic craftsmanship with avant-garde horology.

Zenith stands as a symbol of technical mastery, pioneering spirit, and enduring Swiss watchmaking tradition.

This article is based on authoritative historical records and current industry information from Zenith’s official timeline and independent watch archives