Tissot Watch Co: Swiss Excellence in Watchmaking

Tissot Watch Co is a renowned Swiss watch brand with a legacy dating back to 1853, combining traditional craftsmanship with pioneering innovations. Here is a concise overview:
Company Highlights

Founded

Established in 1853 in Le Locle, Switzerland by Charles-Félicien Tissot and his son Charles-Émile Tissot

Part of the Swatch Group, the world’s largest watch manufacturer and distributor

Core Values and Reputation

Known for precision, reliability, and a blend of heritage with contemporary technology

Motto: “Innovators by Tradition”, reflecting their commitment to continuous improvement and accessibility

Sold in over 160 countries, signifying a strong global presence

Innovations and Firsts

Introduced the first mass-produced pocket watch and the first watches with two time zones in 1853, and the world’s first anti-magnetic watch in 1930

Pioneered watches made from unique materials—plastic (Idea 2001, 1971), stone (RockWatch, 1985), mother of pearl (Pearl, 1987), and wood (Wood Watch, 1988)

Signature Collections

T-Classic, PRX, T-Touch (with tactile controls), Heritage, T-Lady, and sport-specific models like the Seastar and PRC 200

The T-Touch series, launched in 1999, features touch-sensitive sapphire crystals providing compass, barometer, altimeter, and thermometer functions

Timekeeping and Sports

Official timekeeper for major sporting events, including cycling, motorcycling, fencing, the NBA, Tour de France, and MotoGP, highlighting trust in their precision

Affordability and Quality

Positions itself as a brand delivering “gold value at silver price,” making Swiss watchmaking accessible without compromising quality

Summary

Tissot has stood at the forefront of Swiss watchmaking for over 170 years, championing innovation, functional design, and worldwide accessibility while honoring its rich legacy